Documentation: SonicFunnels

Entry: 6. Product Management

Last updated: 2021-04-05

6. Product Management

Product Groups

In SonicFunnels each product must belong to a product group. So before you create a product, you need to create a product group first. You can do this by going to “Product Management” -> “Add New Product Group”

Product groups will allow you to create different versions of the same product. For example, you can create an “SEO Course” with different billing cycles (1-6-12 months access). But it is not required to create different versions.

First you need to add a title for the product group. Then you need to select a product group type. This can be “content”, “digital” or “virtual”. Content products are courses that can be created in the “Content Management” section. If you selected the “content” type, you will be able to select one of your existing courses. If you selected the “digital” type, you will be able to upload the file that the customer will download after purchase. You can also select the “virtual” type. You don’t need to upload or assign anything to this product group type. A virtual product group type can be for example a customer support for x days etc.


To create a new product, go to “Product Management” -> “Add New Product”.

Here you have a number of options. First you need to add a title to your product. This will be visible on the frontend and this is the title that customers will see on the checkout.

Then you need to select a “Product type”. A product type can be:

  • Primary
  • Upsell
  • Downsell
  • Order bump

The different types will be used inside funnels. Select “Primary” for your main product. This will be the first product customers will see in your sales funnel.

Select “Upsell” for the product you want to show to your customer after they purchase your main (primary) product.

Select “Downsell” for the product that you want to show to your customer after they declined your main (primary) or upsell product.

Select “Order bump” for the product that you want to offer to your customer on the checkout page. This is usually a product that compliments your main (primary) product.

Then you need to select a “Product group” this product will belong to.

The “Extras list” option will display some additional information about a product on our second checkout style.

The “Product price” is the regular price of the product. Add a “Renewal price” if you only provide access to this product for a limited period of time and you want to charge your customer afterwards. Renewal price can be lower than the regular price. This way you can charge a higher regular price and a lower price for each renewal period.

In the “Billing cycle” option you can select how customers will be billed. You can select a fix period or give lifetime access.

Discount options

For each product two types of discount options can be set:

  • Countdown discount
  • Stock discount

You can use either one of them or both of them together. If both are used, the discount will end when one of them ends.

Countdown discount

Enable the discount option then select a discount price, an expiration date and time. By using the expiration time you can create short, flashsales.

Stock discount

Using this discount option you can set a fix number of items customers can purchase for a discounted price. First, you need to set the discount price for the product, then set the number of items available at the “Available stock” option. It will decrease by one every time someone makes a purchase. When the stock runs out, the discount will end and the product price will be set back to the original price. Optionally you can use the “Sold stock” option to give customers a sense of urgency.